The author of the article discusses a political discourse of the US president Donald Trump. The political discourse is considered to be a type of discourse based on views and beliefs, the purpose of which is to manipulate the consciousness of the addressee using strategies in order to form certain beliefs. The strategy in this case means the plan of implementation of the communicative task, necessary for effective achievement of the addressee’s goal, realized with the help of certain tactics. The (...) choice of the subject matter is determined by the interest to political communication. The author analyses discourse strategies and markers, stylistic and lexico-grammatical means used as manipulative means in Donald Trump’s Acceptance Speech, Victory Speech, and Inaugural Address. Special attention is given to the strategy of improvement, strategy of enhancement, and strategy for evaluation of alternatives. It is known that presidential public addresses are of great importance, therefore communicative skills of politicians and ability to speak in public play a great role in their political career. The analysis of D. Trump’s presidential discourse has revealed the use of discursive manipulative strategies and manipulative markers, numerous repetitions, calls for joint action, the use of ‘unifying vocabulary‘, slogans, inversion. It is noted that the presidential political discourse is an effective means of manipulating the consciousness of the nation and the formation of its outlook. The author concludes that speech manipulation is a complex phenomenon, the effectiveness of which depends on linguistic, psychological, extralinguistic, and social factors. (shrink)

The article deals with the role of public addresses delivered by the US first lady Michelle Obama in forming the presidential image. Special attention is paid to communicative strategies, stylistic and lexico-grammatical means used in public addresses for influencing the electorate. It is shown that both Obama and his spouse’s speeches play an important role in the electorate consciousness manipulation in the USA.

In the article various means that are used for creating the image of Elizabeth II are studied. The choice of the subject matter for the analysis is determined by the interest to the British royal family. The author considers various definitions of the concept ‘image‘ and analyzes its characteristic features. It is noted that image can be positive and negative, controlled and uncontrolled, desired and actual. The image helps to show particular traits of a personality. It is based on the (...) person’s appearance, his or her manners, hobbies, interests, speech peculiarities. It is known that such factors as family environment, sports, pets and hobbies play a great role in the creation of the image. There are the following aspects of the image: professional, social and portrait. Special attention is paid to verbal and non-verbal means of creating an image. The main lexical, phonetic and stylistic characteristic features of the monarch’s Christmas Broadcasts have been singled out. A positive image of the monarch is created with the help of verbal and nonverbal means. The Queen’s public addresses and Christmas broadcasts may serve as an example of verbal means used for image creation. Patriotism, sense of duty, loyalty to traditions, adherence to the rules of Royal etiquette is evident in the communicative behavior of the Queen. It is noted that public addresses play a certain role in the creation of a positive image of the English Queen. (shrink)

The political media discourse and its pragmalinguistic peculiarities are analyzed in the paper. The choice of the subject matter for the analysis is determined by the interest to media communication. It is noted that the political discourse is one of the effective means of influence on the collective consciousness. Various definitions of the concept ‘discourse‘ are given; special attention is paid to the presidential discourse. Discourse as a communicative event taking place in a social context is based on pragmatic situations (...) and is studied taking into account such factors as a communicative situation, the addresser and the addressee of speech, the content of the communication, the pragmatic meaning of language units. The author analyses compositional, stylistic, and lexico-grammatical means used to create a pragmatic effect in the annual New Year addresses of the President of Russia Vladimir Putin. The effectiveness of presidential discourse is achieved due to the choice of words with positive connotation, the use of repetition, use of personal and possessive pronouns in the first person plural, the use of parallel syntactic constructions, and the use of both formal and informal styles. The author concludes that pragmatic means are of great importance for media discourse studies and presidential public addresses play an important role in shaping the moral values of the nation. (shrink)